Penny Reed — Dental Growth Officer Book Penny
For DPLN Study Clubs · Endorsed by AADOM

Bring a Growth-Focused Program to Your Study Club

A special partnership rate for Dental Professional Learning Network study clubs ready to inspire and energize their teams.

Penny Reed
Reserved for AADOM-Endorsed Study Clubs
A special partnership rate created for DPLNs
One simple, flat program fee — shared personally when we connect. Penny's travel is handled through her sponsor partners, keeping it effortless for your DPLN.
Book Penny to Speak

Speaking Experience Includes

California Dental Association Greater New York Dental Meeting Yankee Dental Congress Thomas P. Hinman Dental Meeting Midwinter Meeting AADOM Thrive Live

Programs Built for Study Club Energy

Every program runs 60–90 minutes, is fully interactive, and sends your members back to their practices with tools they can use the very next morning. Choose the one that fits your DPLN's goals.

Signature Keynote

Rock Your Practice, Not the Bitter Baby®

60–90 minutes

Conflict doesn't have to rock your practice — it has to be resolved. Penny introduces Bitter Baby® as the physical embodiment of every unresolved grievance quietly running a team into the ground, then hands your audience a practical, repeatable method for catching friction early and resolving it before it calcifies into resentment. Built around the Choose Better™ philosophy and the "We will not rock you" chant audiences carry home, this session blends real laughter with a leadership message that sticks.

  • Spot friction early, before it hardens into resentment
  • A repeatable method for resolving grievances in the moment
  • The Choose Better™ mindset as a shared team language
  • A memorable rallying chant that keeps the message alive
Dental Wired Differently

The Human Edge

60–90 minutes · Leading Your Team Through the Technology Revolution

This session teaches all four forces that turn dental technology into results — culture, productivity, communication, and implementation — and sends every leader home with one written action step. One signature live exercise anchors the room, and each leader closes by committing to a single 30-day move. The practices that thrive are the ones that build the human edge around their technology.

  • A clear view of all four forces that turn technology into results
  • One completed action step — a personal 30-day move
  • Ready-to-use language and a framework for the next morning
Practice Growth

Growing Your Dental Business

60–90 minutes

What would happen if your practice increased its revenue by 25% without a significant increase in overhead? It's possible. Learn the magic formula to take a practice to the next level. Whether members are new in practice, seasoned owners, or team players, they'll walk away with proven strategies to grow.

  • The critical trends in dentistry and how they impact your position
  • How to apply the Five-Part Magic Formula for Practice Growth
  • An underutilized tool that keeps thousands of dollars in the practice
  • How to reduce broken and cancelled appointments
Case Acceptance

Driving Case Acceptance

60–90 minutes · Be More Like Disney & Less Like the IRS

Most practices have another practice within their practice when you consider the unscheduled treatment that walks out the door each day. Case acceptance will make or break profitability and confidence. This session turns evaluation into engagement — and hesitation into a confident yes.

  • Be more like Disney in engaging patients toward ideal treatment
  • The most powerful strategies, questions, and phrases to schedule today
  • Simplify the financial agreement so patients say yes

About Penny Reed

Penny Reed is a nationally recognized dental growth strategist, speaker, and author of Growing Your Dental Business, helping doctors and teams turn insight into execution. With extensive experience across leadership development, culture, case acceptance, and practice growth, Penny delivers programs that are practical, engaging, and grounded in real-world application.

Known for her ability to simplify complex challenges into clear, actionable strategies, Penny's sessions are thoughtful, relatable, and designed to spark meaningful conversation while leaving audiences with ideas they can apply immediately.

  • 30+ years of dental industry experience and a former dental office manager
  • Former EVP of AADOM and former Chief Growth Officer of eAssist
  • Faculty, Nash Institute for Dental Learning
  • Dentistry Today Leader in Dental Consulting since 2007
  • Creator of The Coachability Factor™ and the Choose Better™ philosophy
Author & Co-Author
Growing Your Dental Business by Penny Reed Persuade with a Case Acceptance Story
"Warmth, authenticity, and relatable delivery. Penny creates an environment where attendees feel both inspired and empowered — an exceptional speaker who brings knowledge, inspiration, and leadership to the stage every time."
Jessica Cull · Executive Vice President, AADOM

Ready to Book Your DPLN?

Share a few details and Penny will follow up personally — or send a quick note by email, whichever you prefer.

Book Penny to Speak
or email Penny directly at penny@pennyreed.com · pennyreed.com